Your Privacy

7P77 Privacy Policy

At 7P77, your privacy is not an afterthought — it is built into everything we do. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use it, and what rights you have over your own information.

Our Commitments

How 7P77 Protects Your Data

Six core principles that guide how we handle your personal information every single day.

Encrypted at Every Step

All data transmitted between your device and 7P77 is protected by industry-standard TLS encryption. Your login credentials, payment details, and personal information are never sent in plain text.

We Never Sell Your Data

7P77 does not sell, rent, or trade your personal information to third-party marketers. Your data is used solely to operate your account, process transactions, and improve your experience on the platform.

You Control Your Data

You have the right to access, correct, or request deletion of your personal data at any time. Simply contact our support team and we will handle your request promptly and without unnecessary delays.

Secure Data Storage

Your personal data is stored on secure servers with restricted access. Only authorised 7P77 personnel who need the data to perform their job functions are permitted to access it.

Transparent Data Use

We are upfront about every category of data we collect and every purpose for which we use it. There are no hidden data practices at 7P77 — this Privacy Policy covers everything.

Breach Notification

In the unlikely event of a data breach that affects your personal information, 7P77 will notify you promptly and take immediate steps to contain the breach and protect your data.

Last Updated: 1 January 2025  ·  This Privacy Policy applies to all users of the 7P77 platform.

01 Introduction

Welcome to the 7P77 Privacy Policy. This document explains how 7P77 ("we", "us", "the Platform") collects, uses, stores, and protects the personal data of players and visitors who use the 7P77 website and services.

We understand that handing over personal information to an online platform requires trust. That trust is something we take seriously. This Privacy Policy is written in plain language so you know exactly what happens to your data — no legal jargon, no vague promises.

By registering an account on 7P77, making a deposit, or simply browsing the platform, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with how we handle personal data, please do not use the 7P77 platform.

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Scope: This Privacy Policy applies to all personal data collected through the 7P77 website, mobile app, live chat, email communications, and any other channel through which you interact with us.

02 Data We Collect

7P77 collects personal data in two ways: information you provide directly to us, and information we collect automatically when you use the platform. Here is a full breakdown of what we collect and why.

Category Examples How Collected
Identity Data Full name, date of birth, gender, nationality Registration form, KYC verification
Contact Data Email address, phone number Registration form, account settings
Financial Data Payment method details, transaction history, deposit and withdrawal records Payment processing, account activity
Technical Data IP address, device type, browser type, operating system Automatically via cookies and server logs
Usage Data Pages visited, games played, bets placed, session duration Automatically via platform analytics
Verification Data Government-issued ID, proof of address, selfie photos KYC verification process
Communications Data Live chat transcripts, support emails, feedback submissions Customer support interactions

We only collect data that is necessary for the purposes described in this Privacy Policy. We do not collect sensitive personal data such as racial or ethnic origin, political opinions, or religious beliefs.

03 How We Use Your Data

Every piece of data we collect has a specific, legitimate purpose. Here is how 7P77 uses your personal information:

  • Account Management: To create and maintain your 7P77 account, verify your identity, and manage your account settings.
  • Transaction Processing: To process deposits, withdrawals, and any other financial transactions on the platform.
  • Legal Compliance: To comply with anti-money laundering (AML) regulations, know-your-customer (KYC) requirements, and other applicable legal obligations.
  • Fraud Prevention: To detect, investigate, and prevent fraudulent activity, cheating, and other prohibited conduct on the platform.
  • Customer Support: To respond to your queries, resolve disputes, and provide assistance when you contact our support team.
  • Platform Improvement: To analyse how players use 7P77 and make improvements to the platform, games, and user experience.
  • Responsible Gaming: To monitor gambling behaviour and identify players who may need responsible gaming support or intervention.
  • Marketing Communications: To send you promotional offers, bonus notifications, and platform updates — but only if you have opted in to receive them.

Marketing Opt-Out: You can opt out of marketing communications from 7P77 at any time by clicking the unsubscribe link in any email we send, or by contacting our support team directly. Opting out will not affect your ability to use the platform.

04 Data Sharing

7P77 does not sell your personal data to third parties. However, there are specific circumstances in which we may share your data with trusted partners or authorities. These are:

  • Payment Processors: We share the financial data necessary to process your deposits and withdrawals with our payment service providers. These providers are contractually bound to handle your data securely and only for the purpose of processing transactions.
  • Identity Verification Providers: To complete KYC checks, we may share your identity documents with third-party verification services. These providers operate under strict data protection agreements.
  • Fraud Prevention Services: We may share data with fraud detection and prevention services to protect the platform and its players from fraudulent activity.
  • Regulatory Authorities: We are legally required to share certain data with regulatory bodies, law enforcement agencies, or courts when required by law or a valid legal order.
  • Technology Partners: We use third-party software providers for platform infrastructure, analytics, and customer support tools. These partners only access data necessary for their specific function and are bound by confidentiality agreements.
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No Data Sales: 7P77 will never sell, rent, or trade your personal data to advertisers, data brokers, or any other commercial third party. Any data sharing that occurs is strictly for operational or legal purposes.

05 Cookies & Tracking

7P77 uses cookies and similar tracking technologies to make the platform work properly, remember your preferences, and understand how players use the site. Here is a breakdown of the types of cookies we use:

  • Essential Cookies: These are required for the platform to function. They manage your login session, keep you authenticated, and ensure the site loads correctly. You cannot opt out of essential cookies.
  • Functional Cookies: These remember your preferences, such as your preferred language or display settings, so you don't have to set them every time you visit.
  • Analytics Cookies: These help us understand how players navigate the platform — which pages are most visited, where players drop off, and how long sessions last. This data is used in aggregate and is not linked to individual identities.
  • Security Cookies: These help us detect and prevent fraudulent activity, bot traffic, and other security threats.

You can manage your cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the 7P77 platform. Most browsers allow you to block or delete cookies through their settings menu.

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No Third-Party Ad Tracking: 7P77 does not use third-party advertising cookies or tracking pixels that follow you across other websites. Our analytics are used solely to improve the 7P77 platform.

06 Data Retention

7P77 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Here is a general guide to our retention periods:

  • Active Account Data: Retained for the full duration of your account being active on 7P77.
  • Transaction Records: Retained for a minimum of five years after the transaction date, as required by financial regulations.
  • KYC Documents: Retained for a minimum of five years after account closure, in line with anti-money laundering regulations.
  • Support Communications: Retained for up to three years after the last interaction, to assist with any future queries or disputes.
  • Marketing Data: Retained until you opt out of marketing communications, after which it is deleted or anonymised.

When your data is no longer required, it is securely deleted or anonymised so that it can no longer be linked to you as an individual. If you request deletion of your account, we will delete or anonymise your personal data within a reasonable timeframe, subject to any legal retention obligations.

07 Your Rights

As a 7P77 player, you have a number of rights over your personal data. We are committed to honouring these rights promptly and without unnecessary barriers.

Right to Access

Request a copy of all personal data we hold about you at any time.

Right to Rectification

Ask us to correct any inaccurate or incomplete personal data we hold.

Right to Erasure

Request deletion of your personal data, subject to legal retention requirements.

Right to Restriction

Ask us to restrict processing of your data in certain circumstances.

Right to Portability

Receive your personal data in a structured, machine-readable format.

Right to Object

Object to processing of your data for marketing or profiling purposes.

To exercise any of these rights, please contact our support team at [email protected]. We will respond to all valid requests within 30 days.

08 Data Security

Protecting your personal data from unauthorised access, loss, or misuse is a top priority at 7P77. We implement a range of technical and organisational security measures to keep your data safe:

  • All data in transit is encrypted using TLS (Transport Layer Security) protocols.
  • Sensitive data at rest, including payment information and identity documents, is encrypted using AES-256 encryption.
  • Access to personal data is restricted to authorised personnel on a strict need-to-know basis.
  • Our systems are regularly tested for vulnerabilities through security audits and penetration testing.
  • We maintain an incident response plan to handle any data breaches quickly and effectively.
  • All staff with access to personal data receive regular data protection training.
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Your Role in Security: While we do everything we can to protect your data on our end, you also play a role. Use a strong, unique password for your 7P77 account, never share your login details, and contact us immediately if you suspect any unauthorised access to your account.

09 Minors

The 7P77 platform is strictly for adults aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18. If you are a parent or guardian and believe that a minor has registered on 7P77 or provided us with personal data, please contact us immediately at [email protected].

Upon receiving such a report, we will investigate promptly and, if confirmed, will delete the minor's account and all associated personal data without delay. Any funds deposited by a minor will be returned to the payment source used.

10 Policy Changes

7P77 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform features. When we make changes, we will update the "Last Updated" date at the top of this page.

For significant changes that materially affect how we use your personal data, we will notify you by email or through an in-platform notification before the changes take effect. Your continued use of 7P77 after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

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Stay Updated: We recommend reviewing this Privacy Policy periodically. The date at the top of this page always shows when it was last revised.

11 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how 7P77 handles your personal data, please get in touch with our team. We are available 24 hours a day, 7 days a week.

  • Email: [email protected]
  • Live Chat: Available directly on the 7P77 platform after logging in to your account.

For data access requests, deletion requests, or any other exercise of your data rights, please email us with the subject line "Data Rights Request" and include your registered email address so we can locate your account quickly.

Play with Confidence

Your Data Is Safe — Now Enjoy the Games

Now that you know exactly how 7P77 protects your privacy, it's time to get in on the action. Register your free account today and start betting on cricket, football, and your favourite casino games with complete peace of mind.

18+ only  ·  Please gamble responsibly  ·  Responsible Gaming